Terri Takata-Smith is an experienced marketing and PR strategist with over 20 years in the industry and 10 years in marketing downtown Boulder. She specializes in developing and implementing comprehensive marketing, promotional & communication plans and campaigns. As the Vice President of Marketing & Communications for the Downtown Boulder Partnership (DBP), Takata-Smith provides strategic leadership and management of the organizations’ initiatives – both brand and event marketing. Throughout her ten years with DBP, Downtown Boulder has launched an extremely successful and well-received social media program, responsive website, and other creative initiatives keeping Downtown Boulder at the forefront of innovative marketing and communications among downtown districts. Takata-Smith earned a Bachelor of Arts in Advertising degree from Pepperdine University in Malibu, California.